Kelli leads the Media Buying and Placement team, managing the purchase of print space in newspapers and magazines, and broadcast time on radio and television. She spends most of her time working with broadcast stations throughout five states. Utilizing statistical models, industry and market research she determines the best placement to obtain maximum media effectiveness for clients, based on their objectives and budgets. Kelli is very passionate about the value of money, especially when it relates to clients of Word Marketing. She is determined to make sure they get the best return on their investment. As a media manager Kelli gained six years experience in radio controlling, financial management, office and budget administration, traffic coordination and media strategy. She managed all receptionists, traffic schedulers and managers for nine radio stations in mid-Missouri. Kelli is currently involved with the Emerging Professionals in Columbia division of the Chamber of Commerce. |
THE WORD BLOG
TWITTER FEED